Luke Johnson

How to improve retention as a Personal Trainer through market research

As a Personal Trainer, it can be disheartening to see clients quit after only a few months. Meanwhile, other trainers are able to retain clients for years. The solution to this problem may be simpler than you think: market research.

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Below is a lesson taken from our Online Coaching Blueprint course on conducting market research to optimise your marketing and business when getting and retaining clients. 
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Why Market Research is Vital for Personal Trainers

To retain clients, it is essential to understand who your target market is and how best to reach them. Broad messaging and generic approaches can make it difficult to convert prospects into clients and lower sales.

By conducting market research, you can gain a deeper understanding of your target market's needs, preferences, and pain points, which will allow you to create tailored messaging that resonates with them.

Methods of Conducting Market Research

There are several methods you can use to gather information on your target market:

1, Send surveys to your email list

2, Ask your social media followers about their specific needs and what
    they would pay for

3, Interview current clients

4, Conduct online research by paying attention to people's pain points and preferences on forums, Facebook groups, Reddit, and Discord/Telegram channels

By using a combination of these methods, you can gather a comprehensive picture of your target market. Once you have all the information, prioritise your objectives and analyse the data to gain insights.

Creating Visual Aids

Visual aids, such as graphs and charts, can help you understand the information you have gathered. Analyze the data to gain insights into your target market and create visual aids that help you understand what you have learned.


In conclusion, market research is crucial to the success of any personal trainer looking to improve retention. By understanding your target market, you can create a service that they want to buy and retain for years to come. If you need assistance, there are resources available to help you stay on the right path.

If you're interested in learning more about building a successful online coaching business, check out our Online Coaching Blueprint course

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