Create your ideal online personal training business in 5 simple steps

Discover the blueprint to growing your online coaching business, taught by the original online personal trainer and founder of PT Collective.

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Online Coaching Blueprint Explained

The online coaching blueprint is an all encompassing course that looks at more than just the traditional one to one online coaching model. You will learn how to build the foundations for your online business and select the right model for you and your current circumstances.

You will build your own online systems and create your own marketing strategy to attract, obtain and serve your clients. You will be able to launch one to one, group, a membership site and even your own coaching guides by the end of the course and when ready look at ways to scale your business even further in our last unit. 


If you are looking to become a relevant Personal Trainer, this is something you need to explore
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5 steps to a profitable and rewarding 
Online Personal Training business

Step 1 

Select your target market and offer

You need to make sure you select the right target market for you. Your target market dictates the online coaching model you should choose.

Step 2 

Build your marketing strategy & generate leads

It’s now time to create your marketing strategy. You will select the best platforms to market on and choose the best tactics to generate high quality leads. 

Step 3

Book in consultations and get the sign up

You will have your own optimised consultation system that gets you the right leads to book in, show up and sign up. 

Step 4

Take payments and onboard new clients

Charge what you’re worth and ensure you have consistent, recurring revenue each month. You will build out a seamless and welcoming onboarding system for your clients.

Step 5

Deliver a great service and retain clients

Optimise your coaching experience online. Get  great results for your clients and retain them for years and not weeks.

Online Coaching Blueprint Course Curriculum

Course Tutor

Luke Johnson

Founder of Personal Trainer Collective

Luke is the founder of Personal Trainer Collective. Luke qualified as a Personal Trainer in 2009 and in 2012 he began online personal training. As a college lecturer at the time, he turnt his side hustle and passion into his career. In 2014 he created Shredded By Science that transitioned from 12 online coaches coaching hundreds people around the world, to the Personal Trainer Collective educating thousands of Personal Trainers around the World. 

Take your online personal training business to the next level 

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