24 lessons from a decade of online fitness business
Fuck others, Fuck fitting into the norm, use your competitiveness to drive you in business.
You can start your entrepreneurial journey anytime.
Best way to learn, do the thing you are trying to get better at (a lot).
Unique is good, but weird is just weird.
90% can be right but 10% can mess things up.
Don’t need a flashy logo, website, systems or automations to start.
Direct response = quick sales
Great coaching = client retention
Brand = longevity and scale
Make uncomfortable, comfortable
Jump on the momentum wave and ride that fucker.
Online you need a very specific target market, it helps with all elements of your business.
95% of you should probably just focus on 1-2-1 online coaching.
Build systems and templates to reduce the time per client.
Don't have part-time chicks as coaches, focus on reaching client capacity per coach.
To build a business you need to reduce your coaching and learn more about business.
Online group coaching works better for females
Take what works in-person and translate to online. A bigger Total Addressable Market.
Get product market fit and then re-invest in the right things.
Build a recognisable brand when looking to scale.
People will pay more for a financial ROI over abs or knowledge to get abs.
Know your numbers.
Do not try to create a second business, unless the first one can maintain/grow without you needed, in the day to day.
Being profitable without cash on hand = fucked
Positioning is key, especially when all trainers offer the same thing.
Marketing and acquisition tactics vary per business.
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