Luke Johnson

Mastering Sales: A Guide for Personal Trainers

As a personal trainer, your success relies heavily on your ability to sell your services. The word "sales" often carries a negative connotation, leading to a limiting mindset that can hinder your business. 

In this blog post, we will discuss the importance of having a positive sales mindset and how it can positively impact your business.

Prefer video - watch the video below, which has been taken from our PT Core course.
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The Sales Mindset

To sell your personal training service, you must take a look at your current mindset towards sales. 

Many people associate the term "sales" with negative stereotypes, such as a pushy or a sleazy salesman. 

Having a positive sales mindset is critical to achieving success in your business.

Fair Exchange

Fair exchange is the balance between fair value and a fair price that is mutually beneficial between the buyer and the producer. 

In the context of personal training, fair exchange means that both you and your client are satisfied with the value and price of your services. 

To achieve fair exchange, you must price your services based on your experience, education, and the results you can provide your clients.

Focus on the Sign-Up

When it comes to selling your personal training services, it's essential to focus on the sign-up rather than the money. 

By prioritising the value you can offer your clients, you can create fair exchange and establish long-term relationships with your clients.


By adopting a positive sales mindset, you can achieve success in selling your personal training services. It's essential to focus on fair exchange, pricing your services based on their value, and prioritising the sign-up rather than the money.

By believing in yourself and the value of your services, you can make a positive impact on the lives of your clients and build a successful business.

Want to improve your whole consultation system? 

We have a whole unit on our PT Core course that gives you the system, knowledge and confidence to get the sign up. 

CLICK HERE to learn more about our PT Core course
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